Digital marketing
Landing pages, email marketing, marketing automation and the tracking layer underneath. Built so you can see what's working and double down on it.
I help youbuild & launch a website
Independent contractor working across SEO, digital marketing, websites and AI builds with 10+ years in the digital space. Working with a small group of clients and building a few things of my own on the side.

A spread of the work I take on. Most engagements are a mix of a few of these, shaped around what the business actually needs.
Landing pages, email marketing, marketing automation and the tracking layer underneath. Built so you can see what's working and double down on it.
Help you grow organically across search and AI. Enterprise-level strategies refined across some of Australia's biggest brands, leveraged for your business.
Meta ads built for lead gen. Account setup, pixel and event tracking, audience builds, creative direction and ongoing optimisation against real numbers.
Shopify, WordPress or custom builds. New sites, landing pages or full migrations, all with 10+ years of digital experience baked into how they're built.
More than automation builds. An audit and implementation phase to upskill you and your team so AI keeps delivering well after I'm out the door.
Bring me your toughest builds, problems or ideas. If it's interesting and I can help, I'll find a way to make it work.
A cross-section of the platforms I use day-to-day. Happy to plug into whatever your business already runs on.
A couple of things I’m working on outside of client work. Both built end-to-end with AI tooling.

Co-founder + builder
A national 2-person Ambrose golf league built for everyday golfers. Started with my mate Ryan, rolling out new leagues across Australia each quarter. Storefront, player app and everything in between built end-to-end with Claude Code.

Co-founder + platform build
Marketing platform for solo beauty operators across Australia. Replaces the messy stack of Squarespace, Mailchimp, reviews tools and ad-hoc ChatGPT with one $99/mo subscription. Cofounded with my wife Kiara, in build now.
A quick rundown of how I got here. Over a decade in SEO and digital marketing, agency-side and solo.
2025 - Present
Independent contractor
Clients
SEO, content, websites and AI builds for a small group of clients. Building Battler Golf League and JAG Society alongside.
2021 - 2025
Senior SEO leadership
Full Measure Digital
Worked my way up from Senior SEO Specialist to Head of Organic Search. Led a team of 8 delivering SEO and content strategy across enterprise and e-commerce, working with amazing brands like carsales, SEEK, Uniqlo, Bakers Delight, Grill’d and Swisse. Built AI agents and internal workflows along the way to scale how the practice ran.
2019 - 2021
Freelance digital marketer
Self-employed
SEO, Google Ads, UX testing and landing pages for small businesses through COVID.
2017 - 2019
Digital marketing
Kwasi
Technical SEO, Google Ads, Klaviyo workflows, UX audits and team training out of Adelaide.
2013 - 2015
Freelance web designer
Self-employed
WordPress builds and a bit of digital marketing for small businesses.
2013
Junior accountant
Edwards Marshall
Six months on tax returns and bookkeeping straight out of school.
Independent contractor based in the Adelaide Hills. Over a decade in SEO and digital marketing, mostly inside Australian agencies, working across some of the country’s largest e-commerce catalogues and most recognisable brands.
These days I work solo. AI baked into everything I do lets me give a small handful of clients the depth and turnaround that used to need a full team behind it.
Most of my time goes into a handful of clients, with the occasional build or one-off project that’s too interesting to pass on.
Outside of that, married to Kiara and we love to travel, two retired lazy greyhounds, follow an Adelaide Crows team I refuse to give up on, got a coffee setup that’s gotten out of hand, and a golf handicap that’s embarrassing to say out loud.

A short message is fine. I’ll come back within a day.